consumer changes 450x450 - From asking to listening

The new habits of the post-virus world

Once the coronavirus outbreak is contained, how will markets and consumers behave? The word ‘unprecedented’ is often misused – not so at the moment. This morning around half of the world’s population have awoken to a lifestyle they…
Black swan image 450x450 - From asking to listening

Black swans and white wine: Planning in an uncertain world

How diversifying your business plan helps prevent unpredictable events disrupting your entire business By definition, black swan events are ‘extremely rare events with severe consequences that cannot be predicted beforehand.’ While a global…
research image  450x450 - From asking to listening

Research in the time of viruses

Amid the economic and political turbulence caused by coronavirus around the world, we in the research industry should address two very pertinent questions: is it appropriate or valuable to conduct market research at this particular moment?…
JuP - From asking to listening

From asking to listening

How new technologies are changing the way we do research