Posts

us low no story image 1 705x705 - Going down?

Reduced calories and social responsibility drive the demand for low and no alcohol wines amongst Millennials in the US market

Whilst both Millennials and Gen Z wine drinkers in the US represent the highest opportunity for both lower and no alcohol wine, their motivations and need states for seeking out these options differ Lower alcohol and alcohol-free wines are…
Open bottles of red and white wine in case 192267269 1024x1024 - Going down?

Going down?

Growing health concerns are making a more compelling case for lower alcohol wines, and younger drinkers are taking note.

Press Releases

SOLA - Press release: Lower-alcohol wine opportunities still niche

Press release: Lower-alcohol wine opportunities still niche

For Immediate Release: Tuesday 10 July 2018 Lower-alcohol wine opportunities still niche with consumers turning to other low-alcohol beverages, according to Wine Intelligence’s Global SOLA Wine Report: Sustainable, Organic and Lower-alcohol…