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aus image 705x705 - Consumers increasingly turning to safer and ‘local’ wine brands during the pandemic

Australia’s wine drinkers go local

Amid the turmoil of Covid and climate change, Australia’s wine producers are finding a silver lining in the surge of goodwill towards them from domestic consumers It has been a year to remember – and also forget – for Australia’s wine…
localism image 450x450 - Consumers increasingly turning to safer and ‘local’ wine brands during the pandemic

Consumers increasingly turning to safer and ‘local’ wine brands during the pandemic

As the pandemic continues to influence current consumer behaviour, drinkers in key wine markets are actively turning to safe, reliable and known - often local - wine brands at the expense of smaller market share and imported brands A consistent…