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US Labels infographic 21.04.2021 705x705 - What wins for a wine label is a careful balance of centrality and distinctiveness

Label designs delivering classic wine reassurance cues continue to have the highest intent to purchase amongst US wine drinkers

However, there is a growing likelihood to purchase red wine with less 'central' and more 'distinctive' wine labels
Labels interview story 705x705 - What wins for a wine label is a careful balance of centrality and distinctiveness

Are elements of wine label design changing with the pandemic?

Wine Intelligence talks the importance of wine label design with three leading experts in the field With the publication of our latest Wine Label Design in the US Market 2021 report, Wine Intelligence researchers have been analysing consumer…
US Labels story image 705x705 - What wins for a wine label is a careful balance of centrality and distinctiveness

Why wine labels matter

It is the ultimate signal of what’s in the bottle, yet the wine label is often the victim of misunderstanding on the part of the brand owner. Can consumer sentiment help? When asked about their archetypal consumer, many wine brand owners…
UK SOLA image 705x705 - What wins for a wine label is a careful balance of centrality and distinctiveness
Labels story image 705x705 - What wins for a wine label is a careful balance of centrality and distinctiveness

What wins for a wine label is a careful balance of centrality and distinctiveness

The Wine Intelligence Wine Label Design: Australian Market 2021 report identifies 14 label designs that are representative of the label styles currently available in the Australian market, and reveals which label styles connect best with Australian…