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ProWein400x400 - Why Consumer Shortcuts Matter

The ProWein Experience

The growing size and influence of the annual ProWein trade show offers a unique chance for attendees and exhibitors to reflect on their own values and competitive advantage. Most people can remember their first day at a new school: seemingly…
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Are we really that bad at innovation?

Our observations show that the wine industry is full of new ideas, but consumers often aren’t interested
JuP - Why Consumer Shortcuts Matter

Why Consumer Shortcuts Matter

Understanding consumer heuristics can help drive innovation in a traditional category like wine