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Adaptation, adjustment and agility: How wine businesses are shifting to new business strategies

Findings ways to secure business when we are trying to work out what the future looks like feels near impossible. In our ‘new normal’, both consumers and businesses are adapting and adjusting, and doing so at a pace that just a few weeks…
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The ProWein Experience

The growing size and influence of the annual ProWein trade show offers a unique chance for attendees and exhibitors to reflect on their own values and competitive advantage. Most people can remember their first day at a new school: seemingly…
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Are we really that bad at innovation?

Our observations show that the wine industry is full of new ideas, but consumers often aren’t interested
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Why Consumer Shortcuts Matter

Understanding consumer heuristics can help drive innovation in a traditional category like wine