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Hard seltzer draws away Canadian wine drinkers during pandemic

Canada’s wine drinking population has fallen during the pandemic, with hard seltzer gaining ground, particularly among younger adults, while wine volumes have been underpinned by committed drinkers starting ‘wine o’clock’ earlier   Wine…
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The surge of hard seltzer

“Perfect storm” threat to wine in the US from decreasing consumption and hard seltzer taking centre stage The story of the US wine market for the last 20 years has been one of more or less continually increasing sales. It’s been an unstoppable…