Posts

Marketing 450x450 - Admiration matters

What is marketing for anyway?

Many wine producers remain caught in a negative feedback loop of producing commodity products at lower prices in a buyer’s market. Can they learn something from a cardboard box? A few weeks ago I had the pleasure of giving the keynote…
LJH MAWB speech 450x450 - Admiration matters

Admiration matters

Wine Intelligence CEO Lulie Halstead, speaking at the World’s Most Admired Wine Brands awards ceremony sponsored by Drinks International, on why it’s important to be an admired brand Wine Intelligence was delighted when Christian…