Posts

[yellow tail] crowned world’s #1 most powerful wine brand by consumers - Grapegrower & Winemaker

On the 6th of March 2018, Grapegrower & Winemaker published an article on Wine Intelligence's first Global Wine Brand Power Index 2018, which named Yellow Tail as the #1 most powerful wine brand according to consumers. "Australian family-owned…

Global decline in per capita alcohol consumption as change sweeps wine world - Harpers

Harpers recently reported on Wine Intelligence's London session of the Brand Power, Innovations and Trends Workshop Series that occurred on the 2nd of March 2018. "Speaking at a London workshop on 'Trends, Brand Power and Innovation', coinciding…

I want it now

How the “Instant” trend is changing how we eat and drink

Custom in practice

Brands are falling over themselves to help us realise our need to personalise our surroundings

Lower alcohol wine: a global trend?

Lessons from the UK.

Five things to consider when writing your export strategy

An upgraded market model, plus some hard questions to ask yourself about where to allocate resources.

New trends, old instincts and the impact on alcoholic drinks

We have identified nine key global cultural trends that will shape the future of the global marketplace for alcoholic beverages.