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Growing consumer demand for wine in China in 2021

After a 32% drop in the value of wine sold in China in 2020, the market is expected to return to 2019 levels as Chinese consumers' wine engagement increases Exactly one year ago on March 3rd 2020, Wine Intelligence reported that wine volumes…
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Accelerated substantial shift towards online wine buying during 2020, including in lower online-usage markets such as Canada and Germany

Look out for our upcoming report, E-commerce and Online Shopper Multimarket Report 2021 publishing February 2021, which will focus on Australia, Canada, China, Germany, Hong Kong, Ireland, Japan, Mexico, Singapore, the US and the UK. For…
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Gen Z drinkers in Australia are now drinking wine more frequently than Millennials

Gen Z drinkers in Australia are now drinking wine more frequently than Millennials, having increased their frequency of wine consumption more than other drinkers during 2020 Insights such as this will be available in the new Wine Intelligence Australia…
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Consumers report drinking more alcohol in US, China and UK in August / September 2020 compared with their pre-Covid behaviour

Consumers report drinking more alcohol in US, China and UK in August / September 2020 compared with their pre-Covid behaviour; clear reduction in alcohol consumption in Spain and Russia Click image to view larger Insights are from the IWSR…
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UK wine drinkers become less influenced by wine descriptors

Changing priorities have led to UK wine drinkers being less influenced by taste and style descriptions both in store and on labels or by matching wine with their food choices Amid the radical and enforced changes in lifestyle brought on by…
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Still wine increasingly a ‘beneficiary’ of lockdown & restrictions

Following increased wine purchasing in April 2020, there has been further increased purchasing of wine seen by August 2020. Some recovery for Champagne and sparkling, although purchase frequency continues to be lower than pre-pandemic (click…
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Wine consumers increasingly cautious as 2020 progresses

Wine consumers are becoming more cautious and pessimistic about their likelihood to socialize and travel in the future, even when the current levels of Covid-19 subside with the exception being in Germany and China, where optimism about the…
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Welcome to the Reducer’s Christmas

The surge in UK off-premise wine sales we observed during lockdown has been sustained, but our latest consumer intentions modelling suggests that the traditional Christmas cheer may be absent from the wine sector in 2020 Back in June we –…
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Recovery in spend levels on wine for at home occasions following significant dips in March

The majority of wine markets experienced an immediate and significant drop in per bottle spend on wine during March 2020, but there are signs of recovery to pre-Covid spend levels in July 2020, with the exception of in Sweden and Australia Click…