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Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers
Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers

Increased trust in American wine continues to strengthen amongst US regular wine drinkers
Increased trust in American wine continues to strengthen amongst US regular wine drinkers, rising in August 2020 from both April and pre-pandemic levels, whilst trust regained in wines from Italy and Spain since significant dips in April
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Where wine brands have power
When looking at the number of wine brands consumers recall and purchase, the data shows a big variance by market – why is this?
Starting next week, thousands of wine consumers around the world will be asked about their usage and attitude…