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Adaptation, adjustment, agility and appropriateness: How wine businesses are shifting to new business strategies 2

The ongoing challenge of findings ways to secure business, whilst trying to work out what the future looks like, continues to seem near impossible. As our ‘new normal’ changes on a daily basis, both consumers and businesses are adapting…
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Keeping the best

In the face of growing competition from other drinks, the wine category in Canada is managing to hang on to its more engaged and higher spending consumers
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The four 'R's

A handy guide to Wine Intelligence industry trends for 2020 Beware January, with the airwaves and wifi thick with trends and predictions for the coming year. A close reading of many offerings, plus a bit of careful Googling, tend to show that…
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What price for Brexit?

UK Landscapes 2019 reveals a definite Remain-ish tinge to Britain’s wine drinking population, possibly influenced by the growing belief that their preferred tipple is about to get more expensive Britain’s wine drinkers were always a Remain-ish…
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Missing: 6 million female premium wine drinkers

Women are significantly under-represented among US wine drinkers who spend $15 or more on a bottle. Could they be the next growth opportunity? In this era of gender politics, it takes a brave researcher to offer up potentially uncomfortable…
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Australia pays the price

Australia Landscapes 2019 explores how wine is becoming a more occasional treat amid a sustained change in national behaviour towards lower alcohol consumption and more diverse beverage consumption habits Over the past 12 months, the Australian…
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Chinese wine consumers step up

China Portraits 2019 reveals changing consumer behaviours and attitudes to the wine category that are more aligned to a typical developed world wine market China remains a wine market with great potential, despite recent falls in imported…
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The four things wine consumers care about

Extracts from CEO Lulie Halstead’s presentation at London Wine Fair in May 2019 at a seminar on future consumer behaviour What is driving consumers to purchase the wines they do and how are they making these decisions? And how might this…
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Global Trends in Wine 2020 Video Series

This January, we launched our first ever video series, based on our Global Trends in Wine 2020 report.  Our Global Trends in Wine 2020 report dives deeper into the who, the what and the how of wine consumer trends, grouping these into the…