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Global Trends in Wine: The who, what and how

Wine Intelligence explores 12 global trends, categorised into six themes, which we have identified over the past year relating to wine consumer’s consumption and behaviour Identifying trends in consumer behaviour has been something of…
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The size problem

Why should wine still be sold in a 75cl bottle?
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Nowhere to hide

As consumers increasingly see straight through spin, genuine transparency has become the answer for today’s businesses.
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The special one

For some customers, even the very best won’t suffice. If everybody else has exactly the same thing, is quality in itself really enough?
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Living the high life

With our 2016 Global Consumer Trends workshops fast approaching, we explore two different sides of the ‘Upgrade’ trend
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Freedom from choice

How options-overload is driving a trend towards perfection in simple, focused products.
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Playing the game of life

If the Instant trend is all about immediacy and freeing up time for the things that we enjoy, what are we doing with all the time we are saving?
Trends - Just can’t wait

Just can’t wait

Want consumers to care about your products in 2016? Make them instantly available, and disarmingly honest