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‘Generation Treaters’ lead changing wine category behavior in the US

A new and distinct segment of wine drinkers, Generation Treaters, have emerged in the US market. Millennial dominant, they are among the most frequent wine drinkers, but are not the highest spenders. Although building their wine knowledge,…
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UK Portraits: Adventurous Explorers have increased their share of wine volume in the UK since 2018, whilst some drinkers have moved from bargain hunters to kitchen casuals

UK Portraits 2021 is due to be published in July 2021. For more information or to pre-order the report, please contact   
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Wine consumers increasingly cautious as 2020 progresses

Wine consumers are becoming more cautious and pessimistic about their likelihood to socialize and travel in the future, even when the current levels of Covid-19 subside with the exception being in Germany and China, where optimism about the…
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Welcome to the Reducer’s Christmas

The surge in UK off-premise wine sales we observed during lockdown has been sustained, but our latest consumer intentions modelling suggests that the traditional Christmas cheer may be absent from the wine sector in 2020 Back in June we –…
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Gen Z drinkers hesitant to spend again

Following coronavirus lockdowns, mounting evidence suggests retailers, bars and restaurants are struggling to entice young consumers back through the door. So where will those positive ‘animal spirits’ come from?
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Reverting to type – or not

After lockdown, will we rediscover our old habits or permanently adopt the new ones formed during the pandemic crisis? Near where I live in Clapham, south London, a new way of enjoying beer from the pub has evolved over recent days. Technically,…