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gen z article image 450x450 - Reverting to type – or not

Gen Z drinkers hesitant to spend again

Following coronavirus lockdowns, mounting evidence suggests retailers, bars and restaurants are struggling to entice young consumers back through the door. So where will those positive ‘animal spirits’ come from?
behavioural science wiw 450x450 - Reverting to type – or not

Reverting to type – or not

After lockdown, will we rediscover our old habits or permanently adopt the new ones formed during the pandemic crisis? Near where I live in Clapham, south London, a new way of enjoying beer from the pub has evolved over recent days. Technically,…