https://www.wineintelligence.com/wp-content/uploads/2016/02/chinese-new-year-decorations-traditions-1-300x3001.jpg 300 300 Chris Giles https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Chris Giles2016-02-15 17:44:472019-05-08 16:16:37Happy New Deal
International brands are increasingly gearing their product launches and promotions around the Chinese New Year. Is there an easy formula for positioning and adapting a brand correctly for Chinese consumers? Chinese New Year – celebrated…
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