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Brazil chart image 705x705 - Brazil’s wine drinking population expands

An increasing proportion of Brazilian adults are entering the wine market, with the monthly wine drinking population increasing by 7 million since 2018

brazil infographic image 705x705 - Brazil’s wine drinking population expands

Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers

Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers
brazil story image 705x705 - Brazil’s wine drinking population expands

Brazil’s wine drinking population expands

Between 2019 and 2020, the Brazilian wine market gained 3 million regular wine drinkers. Who is being recruited to wine, and what trends are we seeing in the market? 2020 has been a good year for wine in Brazil. This year has seen consumers…