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Marketing wine during and after COVID-19

Reflecting on the evidence of research studies in marketing theory and practice, from the present day back to the days of the Great Depression, Wine Intelligence CEO Lulie Halstead highlights five focus areas for wine marketeers to consider,…
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Admiration matters

Wine Intelligence CEO Lulie Halstead, speaking at the World’s Most Admired Wine Brands awards ceremony sponsored by Drinks International, on why it’s important to be an admired brand Wine Intelligence was delighted when Christian…
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Miracle in the wine aisle

Despite prophesies of doom, some brands seem to be doing quite well in the UK supermarket channel