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Over 1/5 (22%) of US regular wine drinkers reside in 5 metropolitan areas in the USA
Insights such as this will be available in the new Wine Intelligence US Wine Consumer Observatory 2021, which will be the one-stop shop for businesses selling wine in the US.
The US Observatory will consist of 13 Wine Intelligence reports and…

How major social causes influence American wine drinkers: by age cohort
Businesses and brands that actively support key workers, including healthcare workers, have more influence among all wine drinkers in the US. Support for sustainability, local community and Black Lives Matter initiatives are strongest among…