https://www.wineintelligence.com/wp-content/uploads/2019/12/2020-predictions-image.jpg 720 737 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-08-05 09:20:122020-08-12 11:16:17Global wine trend predictions for 2020 – mid year update
In this most unpredictable of years, how have the trends and predictions for 2020, published in December 2019, held up?
- Changing wine consumer behaviour dominates Wine Intelligence top headlines of 2020
- Is your route to market strategy correct?
- Gen Z drinkers in Australia are now drinking wine more frequently than Millennials
- In a market dominated by bag-in-box (beyond 75cl glass), 2/3rds of Swedish wine drinkers would consider buying wine in PET in the future
- In Canada, Millennial consumers drove the increased purchase of alternative packaging for wine during 2020, with Gen Z drinkers increasing their purchase of boxed wine more than others