https://www.wineintelligence.com/wp-content/uploads/2019/04/Austalia-Portraits-2019.jpg 680 680 Matt Jenkins https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Matt Jenkins2019-04-02 11:07:472019-05-13 12:09:48Mindspace deficit alert
Being a powerful brand in a category as complex as wine has never been more important. Unfortunately, building that brand relationship in the consumer’s mind is getting harder. What makes a wine brand ‘powerful’ from a consumer perspective?…
- How wine can keep its lead in e-commerce
- Wine brand equity stabilising after Covid, but yet to fully rebound
- Growing opportunity for lower alcohol wine in the US market
- How can wine brands survive the looming consumer spending crunch?
- Wine’s ‘natural’ benefits are the key to success in 2022 and beyond