https://www.wineintelligence.com/wp-content/uploads/2019/04/Austalia-Portraits-2019.jpg 680 680 Matt Jenkins https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Matt Jenkins2019-04-02 11:07:472019-05-13 12:09:48Mindspace deficit alert
Being a powerful brand in a category as complex as wine has never been more important. Unfortunately, building that brand relationship in the consumer’s mind is getting harder. What makes a wine brand ‘powerful’ from a consumer perspective?…
- Digitally savvy and adventurous wine consumers will drive Brazil’s wine market
- Younger LDA drinkers dominate premium wine opportunity in emerging and growth markets, reflecting market dynamics
- Wine consumption surged in select markets in 2020 – but how will consumer behaviour change going forward?
- 6 key factors wine businesses should consider when evaluating the opportunity for wine in cans
- Growing opportunity amongst female drinkers in the premium wine category