COO of Wine Intelligence, Richard Halstead, was featured in an article from 10th January 2020 by Harpers.
He was quoted as saying:
“Those open to the idea of cannabis wine represent a market segment that is hotly contested by wine producers looking to sell more premium products; and the same segment that is driving the fashion for premium spirits.
Perhaps the most alarming conclusion from the data so far is that the global wine industry’s future meal ticket – selling more premium product to younger, more educated and less frequent drinking consumers – is also the primary market for all of the premium spirits and premium cannabis products.”
Read the full article here.
