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Wine businesses must focus on the ‘100-year life’ to drive mid- and long-term success
A lot of recent media attention has focused on the demographic crisis looming in the wine category. And for good reason: the numbers are scary.
In late 2020, Wine Intelligence, a division of IWSR Group, undertook an analysis of its long-run…
What will happen to Australia’s new Millennial wine drinkers in 2022?
Over the past 2 years, countries around the world have had a similar problem – the Covid-19 pandemic – but have dealt with it in a variety of ways. While some markets have adopted a much less stringent approach to controlling the virus,…
Japanese drinkers prioritise treating themselves to better quality wines now vs pre-pandemic
With one of the longest life expectancies in the world, and one of the lowest birth-rates, Japan holds the title of the “oldest” country on the planet. According to the Statistics Bureau of Japan, nearly three in 10 are now over 65 years…
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