A tool to assist investment strategies when planning development in international wine markets

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Where should you increase or decrease investment in established markets? Which of the newer markets offer the best opportunity for sustainable volume and profit growth for my core offerings and competences?  The new Wine Intelligence White Paper outlines some of the strategic questions surrounding investment balance which are facing wine businesses around the world.

Having developed and analysed several different scenarios, our conclusion is that the best approach is to think of markets in 5 stages of evolution. The position of each market represents a balance of demographic, economic, behavioural and attitudinal factors. There is another layer of analysis that is missing: how the characteristics and demands of each segment match up with your organisation’s abilities. If you’d like our support in answering this question, please get in touch.