China Wine Landscapes 2023 takes an in-depth look at wine consumers and trends within the wine market in China.
This report includes:
- Management summary
- Overview of the wine market
- Overview of wine consumers
- Beverage repertoire (alcoholic beverages, country & region of origin, varietal)
- Wine buying-behaviour (channel & retailer usage, choice cues)
- Wine consumption in the off- & on-premise (frequency & spend by occasion)
- Brand health (awareness, conversion, purchase, consideration, affinity & recommendation)
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