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A little bit of give and take

Consumer trends in food and drink used to be about revering Nature; now it’s about improving on it. Since the introduction of stringent labelling laws which reveal the contents of every processed and packaged item of food - along with nutritional…

Why are brands worth investing in?

To help think about this question, I have been spending more time in the duty free shop at airports. At Frankfurt Duty Free last week, I could have paid from EUR 10 to EUR 2,700 for my brandy, depending on the brand, origin and premium-ness…

Turning point?

America’s voters have opted for a very different future. Their attitude to wine seems to be changing too. As much of the world focused its attention on the US in 2016, the Wine Intelligence team have also been focusing on the world’s…

Tier 2 cities, no longer a second thought

Most of the media attention about wine still focuses in Tier 1 cities like Shanghai, while the real growth story is now in Tier 2 Although we often hear China described as an “awakening dragon” or a booming economy that rivals the likes…

A sense of adventure

An adventurous burgeoning middle class and a strengthening economy makes Colombia one of the most attractive Latin American markets – for now Historically, the Columbian wine drinker has been set in their ways. If one was to ask him or…

Have some Madeira, y’all

The other Portuguese fortified wine was the #1 drink in newly independent America – and its former glory still echoes in New York’s liquor stores A couple of weeks ago I went to New York on a business trip. Part of my trip objectives…

New business enquiry

Please fill out the form to enquire about a project with Wine Intelligence. You can select multiple options from the list below or describe your project needs in the 'Message' field.  If you prefer to send an email, please contact us at i…

Brasil: O mais importante activo dos vinhos portugueses lá fora?

Num ano especialmente interessante da história do vinho Português no Brasil, a Wine Intelligence olha à importância do posicionamento de Portugal no país, único num mundo onde as associações de valor acrescentado e qualidade são tipicamente…

Different paths

Our new Portraits segmentation for Australian wine consumers serves as a useful reminder about how our consumption behaviour is not necessarily defined by age and gender If someone looked at my repertoire of favourite TV shows, they might…

Never mind the politics

Despite (or perhaps because of) the most extraordinary White House race in decades, Americans are drinking more wine, and spending more on it It’s difficult to know yet whether the apparent transformation of the US presidential election…

Independents’ day

US specialist and independent wine retail are pivoting their business models to attract an increasingly online and social-media driven customer Generalising about wine retail channels in the US market is no easy feat. Given the complexity…

Less, but better

UK wine consumers are declining in number, but those that remain are trading up and adopting a more involved stance towards their wine-drinking habits Only a few years ago the meteoric rise of Aldi and Lidl looked like it had the potential…