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The latest wine news and industry insights

11.08.2014 Pod2 - Discover the world of premium wine consumers in Canada

Four things your wine brand needs to do to win in China

Brands need to help consumers navigate choices, to reassure and resonate, and to get them to feel a sense of closeness and social superiority
11.08.2014 Pod3 - Discover the world of premium wine consumers in Canada

How pre-wine drinkers build their knowledge

Why do Americans teenagers tend to forget about wine when asked to name types of alcoholic beverages? What makes it different than everything else?
11.08.2014 Pod1 - Discover the world of premium wine consumers in Canada

It’s all in the mind

Understanding how our mind remembers things can unlock some secrets about how brands work (or don’t)
29.07.2014 Pod3.jpg - Discover the world of premium wine consumers in Canada

Cracking the label code

What your label says about your brand can be a crucial element in consumer choice
29.07.2014 Pod2 - Discover the world of premium wine consumers in Canada

Three simple steps to improving your digital marketing in China

Getting your online comms right can be a huge boost to your brand, so long as you can avoid some basic errors
29.07.2014 Pod1 - Discover the world of premium wine consumers in Canada

Visualising the Feelgood juice revolution

Observing and responding creatively to consumer trends can unlock growth in even the most mature of categories
10.07.2014 Pod2 - Discover the world of premium wine consumers in Canada

Renaissance Japan

Wine drinking is on the up in the Land of the Rising Sun
10.07.2014 Pod1 Poland - Discover the world of premium wine consumers in Canada

The new Polish “generation wine”

High hopes for the Polish wine market as a new generation of consumers embrace wine
10.07.2014 Pod3 - Discover the world of premium wine consumers in Canada

Cork is still the natural choice in America

US consumers still traditional when it comes to wine closures
24.06.2014 Pod2 - Discover the world of premium wine consumers in Canada

The new Chinese wine drinker

Learn about the 38 million imported wine drinkers in China
24.06.2014 Pod3 canada - Discover the world of premium wine consumers in Canada

All wine drinkers are not created equal

A look at the Canadian Premium wine consumer
Slide 781 - Discover the world of premium wine consumers in Canada

Discover the world of premium wine consumers in Canada

Get to the heart of premium wine drinkers in Canada