November 2, 2022Growing wine confidence amongst Italian wine drinkers Although the Italian wine market is facing a progressive aging of the consumer population, it is in fact the Boomer segment that’s driving volume consumption in the market. Average spend in all sales channels is being driven by Millennials,… https://www.wineintelligence.com/wp-content/uploads/edd/2021/11/Wine-Intelligence-Italy-Landscapes-thumbnail-blank-2021.jpg 720 737 Serina Aswani https://www.wineintelligence.com/wp-content/uploads/2023/10/IWSR-logo-white-300x161.png Serina Aswani2022-11-02 11:10:292023-06-01 09:54:24Growing wine confidence amongst Italian wine drinkers