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How wine can keep its lead in e-commerce
While the Covid era is still very much in evidence – just ask the residents of Shanghai - its effects are now receding in most of the world’s major markets. This week, the wine world met again at ProWein, for the first time since 2019,…
Wine brand equity stabilising after Covid, but yet to fully rebound
2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally
Building on feedback from over 25,000 wine consumers in 25 markets – representing…
Growing opportunity for lower alcohol wine in the US market
As has been well documented, consumer interest in moderating consumption of alcohol has been steadily increasing over the past decade, creating a long-term market opportunity for, amongst other things, lower alcohol wine. And yet, so far, wine…
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