Archive for month: March, 2022

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Low and No Story Image 705x705 - Older, more affluent consumers drive the US wine market

Five considerations for investing in the no-alcohol and lower alcohol wine sectors in 2022

For brand managers and innovation leaders in the wine category who like a challenge, the no-alcohol and lower alcohol wine sectors represent, respectively, the Everest and K2 of the industry. Nothing is more exciting – and frustrating –…
Denmark Landscapes 2021 blank - Older, more affluent consumers drive the US wine market

Danish wine consumers have become increasingly more price-conscious

Since our previous Denmark Landscapes report in 2019, the Danish wine market has lost an estimated 17% of its monthly wine drinkers even though the adult population of the country has increased during this time. This could be the effect of…
Portugal story image 705x705 - Older, more affluent consumers drive the US wine market

Understanding the Portuguese Wine Consumer

  Wine in the Portuguese market was a success story pre-pandemic, but has suffered from closure of the on-trade and lack of tourism during Covid. Wine is expected to recover strongly over the next five years. In the post-Covid world, the…
Organic 450x450 - Older, more affluent consumers drive the US wine market

When will sustainability matter to wine consumers?

  The concept of sustainability – in all its forms and definitions – has become a powerful driver of consumer sentiment in recent years. Brands from categories as diverse as airlines and accountancy firms have rushed to burnish their sustainability…
US Premium 2021 BLANK - Older, more affluent consumers drive the US wine market

Older, more affluent consumers drive the US wine market

  Although the wine category in the US holds an 11% volume share – equal to that of spirits – the category’s future is facing a number of challenges. Wine volumes in the US are expected to continue on a downward trajectory, especially…