Webinar: US & Canada Sparkling
Wine Intelligence – Sparkling workshop US & Canada 2021. This webinar is part of our US & Canada Wine Consumer Observatory, which gives company-wide access to reports, data, insights and…
Why is the South Korean wine market becoming more attractive to wine businesses?
…While a number of consumer, demographic, economic and political factors help determine a country’s ranking in the Compass Model, there are a few key drivers for South Korea’s attractiveness to…
Canada Portraits 2021
Canada Portraits 2021 takes an in-depth look at the most recent consumer segments that make up the Canadian wine drinking population. This report provides a detailed analysis of each segment,…
Press Release: South Korea Closes in on the US as Most Attractive Global Wine Market
…Wine Intelligence, the global leader in wine consumer research and insights. In 2020, South Korea rose eight places to take the #2 spot, where it remains again this year. The…
Millennials drive the sparkling wine category
…drinking population is becoming more dominated by older consumers, while the younger consumers are thinner on the ground. Older consumers have doubled down on still wine, as they are also…
New wine drinkers fuel Brazil’s wine market
…shift in the patterns and behaviours amongst consumers. A new segment of wine consumers is emerging and has the capacity to shape the market outlook for the long term. Market…
Which key macro factors are driving the global wine Industry in 2021?
…and social responsibility into increased focus for consumers across the wine landscape. A heightened emphasis on ingredients, authenticity, self-care and the environment are increasingly shaping consumer purchasing behaviours with organic,…
Brazil Portraits 2021
Brazil Portraits 2021 takes an in-depth look at the most recent consumer segments that make up the Brazilian wine drinking population. This report provides a detailed analysis of each segment,…
South Korea closes in on the US as most attractive global wine market
…plus Ireland and Singapore) also saw growth. In Brazil and Colombia, consumers overcame economic and pandemic concerns to turn towards still and sparkling wines and away from local beverages such…
Wine category becomes more egalitarian as consumer wine knowledge declines
Consumer confidence with wine remains stable, yet consumers’ wine knowledge is steadily decreasing, new research by Wine Intelligence shows. However, these two trends are not as contradictory as they seemingly…
China’s wine market enters its third age
…Covid curtailing socialising including family events, consumer relationships with wine may have changed for the long-term. What has happened in the Chinese wine market in the past year? At first…
How will consumer needs prompt wine ecommerce models to evolve post Covid-19?
…with the business model – delivery charges made transactions more expensive and encouraged consumers to purchase wine by the case. Consumers inevitably linked these orders to an event or time…
Younger LDA wine drinkers in the US seek reassurance cues from wine labels
…job or, an educated, high earning, well respected, thoughtful and adventurous consumer, drawing pleasure from building and demonstrating their wine knowledge. It is true that such consumers do exist, yet…
Is wine losing its hold on younger adults?
…to say that wine has always skewed towards older consumers, as wine becomes more of a beverage of choice as consumers reach their 40s. However, this trend to older wine…
US Webinar: Branding
This webinar is part of our US Wine Consumer Observatory, which gives company-wide access to reports, data, insights and webinars throughout 2021. This content is exclusive to our All Access…