Wine businesses must focus on the ‘100-year life’ to drive mid- and long-term success
…lost to wine forever, and second, that today’s older consumers (those currently in their fifties and beyond) are a declining market of consumers who only buy what they know whilst…
What will happen to Australia’s new Millennial wine drinkers in 2022?
…surprisingly, these dramatic and long-lasting government restrictions have had a profound effect on consumer behaviour. Equally predictably, some of the context has filtered into wine consumer behaviour, in terms of…
Japanese drinkers prioritise treating themselves to better quality wines now vs pre-pandemic
…decline since 2016, and in part reflects the long-term struggle wine is facing to attract new, younger LDA+ consumers to the category in the face of competition from RTDs, beer…
Why has our relationship with wine changed in the Covid era?
…markets, and therefore on consumers’ knowledge, confidence and involvement levels with wine. Over the course of the pandemic, the ability of consumers to recall things such as varietals, wine brands…
Brazil’s monthly wine drinking population doubles since 2010
…innovative wine businesses – both importers and domestic producers – have been investing in good quality product and deploying the latest technology to build multiple touch-points for consumers, including world-class…
The consumer drivers shaping the UK wine market in 2022
A year after the UK started recovering from the first Covid-19 wave, what has changed? In some respects, not much. Wine category consumer attitudes, knowledge, confidence and relationships with wine…
WINE INTELLIGENCE’S INDUSTRY PREDICTIONS FOR 2022
…beyond will be similar to those facing beverage alcohol as a whole and consumer goods generally: keep costs down while persuading consumers to trade up; improving the substance as well…
Global wine industry predictions for 2021 – how did we do?
…therefore the extent to which wineries relied on international visitors to begin with. Where wineries have had strong direct ecommerce relationships with consumers, the consumer need to connect with local…
Webinar: Wine drinker Portraits in the Canadian market 2021
Wine Intelligence – Wine drinker Portraits in the Canadian market 2021. This webinar is part of our Canada Wine Consumer Observatory, which gives company-wide access to reports, data, insights and…
Webinar: US Premium wine consumers and future market trends 2021
Wine Intelligence – US Premium wine consumers and future market trends 2021. This webinar is part of our US Wine Consumer Observatory, which gives company-wide access to reports, data, insights…
The Covid accelerated shift to local wine is set to continue
A consistent theme of consumer marketing manuals is the exhortation to remain ‘close’ to your customers. The meaning of this closeness has evolved over recent decades in developed world fast-moving…
The great ‘natural experiment’: How has consumer behaviour with wine changed during 2020 and 2021
…and those losing awareness were typically peripheral consumers of the brand to begin with. This has meant that the average number of wine brands consumers are aware of now compared…
What are the opportunities for the no/low-alcohol wine category?
…alcohol to feel an effect,” says Halstead. “Additionally, European consumers are more likely to not purchase no/low wines because they are not considered to be ‘wine’.” What motivates consumers to…
Canada’s buoyant wine market masks a trend of younger adults leaving the wine category
…months, according to Wine Intelligence data. However, within this overall positive trend, there has been a distinct shift within the Canadian wine drinker population. For some consumer segments, restrictions on…
How does wine consumer behaviour in Hong Kong differ from that in China?
…during the year, as lockdowns eased, regular Chinese wine consumers started to flow back to the on-premise, with wine consumers stating that they are now spending more on wine than…