Can sustainable wine survive a cost of living crisis?
…wine industry – in cash terms, but also in time and intellectual energy. And as we have reported previously, its reward in the consumer marketplace has been mixed. Consumers feel…
Can sparkling wine fizz in inflationary times?
…first half of 2020, as bars and restaurants shut around the world and the notion of celebration was far from most consumers’ minds. Yet the second half of 2020 saw…
How wine can keep its lead in e-commerce
…as wine. A more worrying long-run trend, which was given new impetus by the pandemic, was the loss of younger legal drinking age (LDA) consumers from the wine category. Many…
Wine brand equity stabilising after Covid, but yet to fully rebound
…of consumer brand awareness, recalled purchase, and a consumer’s brand ‘connection,’ as measured by Wine Intelligence’s regular brand health surveys throughout the previous 12 months, giving a ranking by market….
Press Release: Wine Brand Equity Stabilising After Covid, But Yet to Fully Rebound
…relatively less upheaval for consumers, it’s a relief to see equity for wine brands has stabilised in terms of consumer connection as wine drinkers have returned to more frequent touchpoints…
Growing opportunity for lower alcohol wine in the US market
…ready-to-drink (RTD) alcohol products, with IWSR consumer data showing that 1 in 5 US RTD consumers reporting they have migrated from wine. Why is this? The consumer data collected by…
How can wine brands survive the looming consumer spending crunch?
Consumers hunkering down for the coming waves of cost of living increases, inflation and falling real incomes, are starting to reflect on some tough choices. If money is tight, what…
Wine’s ‘natural’ benefits are the key to success in 2022 and beyond
…consumers. However, the wine industry has a long history of obsessing with detail, and has often succeeded in confusing consumers with complex and highly nuanced messages. The notion of a…
How wine businesses can prosper in an era of uncertainty
…significant and accelerated shift towards localism by consumers in many markets, and this trend looks set to continue. This trend in consumer sentiment is not exclusive to wine – as…
China’s core wine drinkers prove to be resilient
…with Australia, and a rising current of nationalism among Chinese consumers. Sales of both imported and domestic wines in China fell during the pandemic, according to IWSR research, but average…
China Portraits 2022
China Portraits 2022 takes an in-depth look at the most recent consumer segments that make up the Chinese wine drinking population. This report provides a detailed analysis of each segment,…
Five considerations for investing in the no-alcohol and lower alcohol wine sectors in 2022
…are particularly high, because the major future growth of no and lower alcohol in general will be driven by consumers in their 20s and 30s, as these are the consumer…
Understanding the Portuguese Wine Consumer
…average Portuguese wine consumers, typically 55+ Boomers with low-to-medium incomes. Generation Treaters, on the other hand, have above-average disposable incomes. This is the segment with the highest population of young…
When will sustainability matter to wine consumers?
The concept of sustainability – in all its forms and definitions – has become a powerful driver of consumer sentiment in recent years. Brands from categories as diverse as airlines…
Portugal Portraits 2021
Portugal Portraits 2021 takes an in-depth look at the most recent consumer segments that make up the Portugal wine drinking population. This report provides a detailed analysis of each segment,…