Growing wine confidence amongst Italian wine drinkers
Although the Italian wine market is facing a progressive aging of the consumer population, it is in fact the Boomer segment that’s driving volume consumption in the market. Average spend…
Still wine needs to look to the success of sparkling wine in Norway
…premium price points in the off-trade. The decline in the regular wine consumer numbers is being driven by younger LDA, lower income Norwegians dropping out of the category. Winning back…
Key Triggers to Online Wine Purchasing
…is not as critical for wine as it may be for other consumer goods. At a global level, ‘fast delivery’ is the fourth most persuasive trigger in online purchasing amongst…
Prosecco is a good fit with Canada’s sparkling wine trends
…perceived to be more ‘fashionable’ than Prosecco. As an increasing number of consumers choose to drink sparkling wine more regularly, the prospects of the category look bright. The main threat…
English sparkling wine prospers but needs to win the celebratory occasion
…direct-to-consumer sales by English wineries (either in person or online) had more than doubled over the past 2 years, and now represent the majority of sales by volume in the…
Shifts in consumer attitudes fuel the growth of sparkling wine in the US
…not compromising the trend towards premiumisation. Although inflationary pressures may have amplified the trend, consumers are now spending significantly more per bottle for most sparkling wine types compared to previous…
Opportunities for China’s wine market
…to engage more with the category; the number of wine consumers who have bought wine online has now passed 50%. This increasingly educated Chinese wine consumer is more willing to…
Interest in wine grows in Japan
…to some other markets, but the shortfall of consumers has put a downward pressure on consumption. Wine Intelligence research also indicates that an ageing consumer base is another influential factor…
An evolving consumer base for Germany’s wine market
…keen eye for value for money. However, changing demographics mean wine producers may need to increasingly focus on innovation to retain consumer interest. Almost half of the German population (30.5m)…
Canada’s wine market paradox
…Pulling in more of these younger LDA consumers – and then increasing their engagement – looks to be a key challenge for the health of the Canadian wine industry over…
Belgium Wine Landscapes 2022
…volumes Forecasts to 2025 More hot topics including packaging, preferred wine attributes and consumer sentiment Plus all the usual Wine Intelligence consumer usage and attitude tracking, including brand health Opportunity…
Singapore emerges as a gateway market for premium wine
…Intelligence’s latest consumer research of a maturing market, with consumer involvement and spend up and a broadening base of wine drinkers. Market growth and premiumisation The wine category commands a…
Singapore Wine Landscapes 2022
…volumes Forecasts to 2025 More hot topics including packaging, alternative wine and consumer sentiment Plus all the usual Wine Intelligence consumer usage and attitude tracking, including brand health Opportunity and…
How to make an ally of cognitive dissonance in recessionary times
…surveys of economic confidence in the US: the Conference Board Index of consumer confidence, and a survey of consumer sentiment run by the University of Michigan. The latest readings of…
Can sustainable wine survive a cost of living crisis?
…wine industry – in cash terms, but also in time and intellectual energy. And as we have reported previously, its reward in the consumer marketplace has been mixed. Consumers feel…