Interest in wine grows in Japan
Still and sparkling wine in Japan had been stagnating for a few years before the pandemic hit, and in 2020 and 2021, volumes dropped by as much as 15%. The…
An evolving consumer base for Germany’s wine market
…week. But that population of regular wine drinkers is also getting older. Over half of them are Boomers (aged over 55) and nearly 80% of them are over 40. Despite…
Canada’s wine market paradox
…just 5% and the trend seems to be firmly downwards. It is particularly severe among Canada’s French-speaking population in Quebec – the proportion of the latter has tumbled from 10%…
Belgium Wine Landscapes 2022
Belgium Wine Landscapes 2022 takes an in-depth look at Belgian wine consumers and trends within the Belgian wine market. This report includes: Management summary Overview of the Belgian wine market…
Singapore Wine Landscapes 2022
Singapore Wine Landscapes 2022 takes an in-depth look at Singaporean wine consumers and trends within the Singaporean wine market. This report includes: Management summary Overview of the Singaporean wine market…
Danish wine consumers have become increasingly more price-conscious
Since our previous Denmark Landscapes report in 2019, the Danish wine market has lost an estimated 17% of its monthly wine drinkers even though the adult population of the country…
Older, more affluent consumers drive the US wine market
…(Jackson Family Wines), BABE 100 (AB InBev), Bota Box Breeze (Delicato), Cupcake Light Hearted (The Wine Group), and Kim Crawford Illuminate (Constellation), have increasingly focused on health and wellness attributes,…
Japanese drinkers prioritise treating themselves to better quality wines now vs pre-pandemic
…Statistics Bureau of Japan, nearly three in 10 are now over 65 years old, and over-65s outnumber 20-35 year olds by a factor of approximately 2:1. Why does this matter?…
Brazil’s monthly wine drinking population doubles since 2010
…Gin, for example, grew by a volume CAGR of 74% 2015-2020, and is forecast to grow by 14% volume CAGR 2021-2025, according to IWSR data. Brazilians in general may also…
The consumer drivers shaping the UK wine market in 2022
…returning to the on-trade, but the reduction in on-trade participation caused by the 2020-21 lockdowns does not appear to have recovered yet. The population of regular UK wine drinkers has…
The Covid accelerated shift to local wine is set to continue
…had a much stronger and long-lasting effect. In a survey conducted across 20 markets by Accenture during June and July 2020, researchers found that around 6 in 10 consumers said…
Denmark Wine Landscapes 2021
Denmark Wine Landscapes 2021 takes an in-depth look at Danish wine consumers and trends within the Danish wine market. This report includes: Management summary Overview of the Danish wine market…
Poland’s wine market has demographics on its side
…Hungary, Bulgaria and Ukraine. Since the fall of Communism, Poland’s worldview has shifted westwards, first with the opening of travel links to the rest of Europe, and then with the…
New behaviours driving wine market opportunities in the UK
…the most popular shopping channel, with 80% of regular wine drinkers in the UK buying wine from supermarkets and over 30% now buying wine from discount stores. “Within bricks-and-mortar sores,…
How does wine consumer behaviour in Hong Kong differ from that in China?
…have been unaffected by a 6% fall in GDP from 2019 to 2020. The amount spent on wine in the off-trade in Hong Kong has increased since 2015, with the…