Press release: Rise of ethical consumerism causing an increase in awareness of the alternative wine category, especially organic wine
…wines is growing in all but one of the 13 categories tracked*. With the rise of ethical consumerism from niche to mainstream, consumers are now increasingly paying attention to the…
Press release: Brazilian wine market recovering after 2016 challenges as consumer involvement rises
…from 38th to 26th most attractive) since 2017. The report also notes that consumers and the supply chain have adapted to harsher tax and economic conditions. Consumers are paying more…
Press release: US Millennials turning away from wine amid decreasing frequency of wine consumption
…with wine has either not changed or increased since 2015. While these trends may seem especially concerning, our data identifies several elements of Millennial wine consumer behavior that offer opportunities…
Press release: Wine category success in key Eastern European wine markets driven by younger generation and growing connection with sparkling wine
…in consumption, especially in terms of sparkling wine. Russia is currently the 5th largest sparkling wine consumer in the world. Although sparkling wines are still expensive, consumers are showing an…
Press release: Women are more likely than men to be interested in buying ethical and sustainable wines, and wines made by female winemakers, but lack confidence in their wine knowledge, despite knowing as much about wine, on average, as their male peers
…about gender-related wine behaviour. In this report, we have taken some of the most commonly-heard hypotheses and used our international consumer behaviour and attitudinal datasets, plus some specifically-designed research experiments,…
Press release: The Indian wine landscape is dominated by Millennials who are still learning about wine but enthusiastic drinkers
…wine market in India is still in its infancy, demonstrated by the lack of knowledge about grape varietals, wine regions and brands among consumers. However the wine consumer profile is…
Press release: Canadian regular wine drinkers engaging more with the category, and have no plans to substitute cannabis for wine
…increased interest in domestic Canadian wine. Meanwhile consumer feedback on the eve of the planned legalization of cannabis suggests that wine consumers do not see cannabis as a replacement for…
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Press release: Moderation takes hold among wine drinkers in Japan, especially younger drinkers
…While the wine category appears to be more successful in reaching younger consumers in Japan, these same consumers now appear to be more open to trying new products more frequently…
Press release: UK consumer confidence in wine category increasing, driven by ‘experience economy’ and growing engagement in drinks category
For immediate release: Friday 17 August 2018 Consumer confidence in wine category increasing, driven by ‘experience economy’ and growing engagement in drinks category, according to the most recent Wine Intelligence…
Research
…testing Expert and consumer liquid testing and evaluation Brand development and positioning testing The global wine consumer survey How do we gain our insights? In addition to qualitative research methods…
Consultancy
…our consultancy services on evidence collected through: Expert & Trade interviews Online consumer surveys Producer surveys Label testing Focus groups Package testing Liquid testing Consultancy Case Studies: The client was…
Who we work with
…Taylors Wines wanted to test consumer responses to a range of potential different innovative wine products in Australia, targeting two distinct consumer segments (from the Wine Intelligence Portraits segmentation) in…
Latest News
…Cannabis Cellar door Choice cues Closures Consumer Segmentation Consumption trends COVID-19 Emerging markets Fine wine Global trends Label Design Landscapes Lower alcohol Marketing Millennials Moderation On-Trade Online Other beverages Packaging…
Events
…on our latest insights and reports. Recent webinars include: Wine consumer trends in the Covid-19 era Wine consumption behaviour during and post Covid-19 in the UK, USA, Australia, Japan, China…