We specialise in both quantitative and qualitative research methods to build evidence and insight
We provide the following research services:
Consumer and trade interviews, focus groups and surveys
Focus and dinner party groups, accompanied shopping and ethnographies
Online and in-store NPD advertising and label testing
Expert and consumer liquid testing and evaluation
Brand development and positioning testing
The global wine consumer survey
How do we gain our insights?
In addition to qualitative research methods and secondary sources, many of our insights are gained through Vinitrac®, our wholly-owned global survey of wine drinkers that monitors and tracks their attitudes towards and behaviours with still and sparkling wine
Our standardised services include:
Click on the brochures to learn more about our Brand Health Tracking and Label Testing Service
The Wine Profiler
The Wine Profiler draws on the expertise of London-based market research companies the IWSR and Wine Intelligence.
The interactive platform provides a global overview of the still wine market, as well as now covering 20 of the world’s leading imported wine markets by value and includes information on the leading brands, market size, value and respective consumer metrics. These 20 countries represent over three in four bottles of imported wine consumed globally.
The web-based platform can drill down at a brand level to look at sales volumes over time, who is buying a brand, and how perceptions of a brand have changed over time. This can then be compared with up to 50 brands per market, across 20 markets. The Wine Profiler has a charting tool and can export your analysis into Excel. It also offers a database of innovations in a given sector, by market, which is updated quarterly.
The Wine Profiler markets include:
Australia • Belgium & Luxembourg • Brazil • Canada • China • Denmark • Finland • Germany • Hong Kong • Japan • Ireland • Mexico • The Netherlands • Norway • Poland • Singapore • South Korea • Sweden • United Kingdom • United States
The interactive web-based platform enables users to generate cross-tabbed charts and data tables at the click of a button. As well as brand-level data, users can compare The IWSR’s sales trend data and Wine Intelligence consumer behaviour data at a market level.
Research Case Studies:
The Benevolent, a charity dedicated to support members of the UK drinks industry, wanted to understand how workers within the UK drinks industry felt about their own mental health, what systems of support were in place within organisations and where they as a company could best support.
Many times wineries change their labels without taking into consideration how consumers perceive the labels or the brand. This is not the case, however, with Santa Carolina, who makes important brand decisions with the support of consumer research.
Founded in 1924, Consorzio della Valpolicella DOC consists of more than 2,000 entities among vine growers, wine makers and bottlers based in the Valpolicella wine production area.