The Wine Profiler
The Wine Profiler draws on the expertise of London-based market research companies the IWSR and Wine Intelligence.
The interactive platform provides a global overview of the still wine market, as well as now covering 20 of the world’s leading imported wine markets by value and includes information on the leading brands, market size, value and respective consumer metrics. These 20 countries represent over three in four bottles of imported wine consumed globally.
The web-based platform can drill down at a brand level to look at sales volumes over time, who is buying a brand, and how perceptions of a brand have changed over time. This can then be compared with up to 50 brands per market, across 20 markets. The Wine Profiler has a charting tool and can export your analysis into Excel. It also offers a database of innovations in a given sector, by market, which is updated quarterly.