Vinitrac® is our wholly-owned global survey of wine drinkers, which monitors and tracks the attitudes, behaviour and the consumer’s relationship with still and sparkling wine around the world.
Our surveys use a representative sample of adults who drink wine in each of the countries where we operate. An omnibus survey consists of a standard question set that can be supplemented with your bespoke questions. A bespoke survey gives you more control over the make-up of the survey sample and the structure of the standard question set, as well as the option to add bespoke questions.
Talk to one of our team today to see how Vinitrac® can best help you answer important company questions about your wine consumers. This next wave of surveys will be rolled out across 33 key wine markets that account for almost 80% of global wine purchases.
Questions can relate to label testing, brand health, regional/country health, consumer profiles, varietal consumption and more.