US Wine Consumer Observatory 2022
Inform your US market strategy The insights provided in the US Observatory will support business to: Understand trends in wine consumer behavior Align wine brand strategy with consumer needs Plan…
Press release: Wine enjoying mini-boom in the Covid-19 era, but dark economic clouds on horizon
…last. The broader issue of consumer confidence in the economy, and in their own safety, may start to weigh on the category in 2021.” ENDS Wine Consumer Trends in…
Press release: US wine market volumes will be flat in 2020, with coronavirus-related off-premise surge balancing out 29% on-premise volume decline, according to Wine Intelligence modelling
…modelling Total wine consumption in the US will show static volumes for 2020, with consumers broadly drinking the same amount of wine, but doing more of it at home, according…
Press release: Bullish Chinese imported wine drinkers up purchase volume and spend on wine in wake of coronavirus
…other global markets consumer wine purchases have gone up but spend per bottle has fallen, Chinese drinkers said they increased their buying frequency overall for informal non-food occasions, and also…
Press release: UK drinkers increase their wine consumption frequency, but spend less per bottle as purchase channels change
…consumers in the UK have been trending towards drinking less but spending more per bottle. In the 12 months to March 2020, the proportion of consumers saying they spent over…
Press release: US drinkers have increased wine consumption during lockdown, led by more involved drinkers, as interest in locally produced wine surges
…regular wine drinkers upped their frequency of wine consumption during the pandemic lockdown, despite the closure of many on-premise establishments, according to new consumer research out this week. The new…
Press release: Wine Intelligence highlights five focus areas for wine marketers during and after COVID-19
…higher market share in the longer term, holding true also during times of recession Focus on core brands: During times of stress, upheaval and economic crisis, consumers tend to revert…
PRESS RELEASE: Yellow Tail and Casillero del Diablo top the Wine Intelligence Global Wine Brand Power Index for third year in a row
…declining brand power as a whole in the wine category Building on feedback from over 20,000 wine consumers in 21 markets – representing 380 million wine drinkers globally – the…
Press release: Premiumisation trend takes hold in Portugal
For Immediate Release: 2 March 2020 BEGINS Premiumisation trend takes hold in Portugal as regular wine consumers embrace higher prices and become move involved in the category, according to…
Press release: Canadians becoming more knowledgeable about wine and more careful about alcohol consumption
…increase in wine knowledge. Recently, Wine Intelligence’s Global Trends in Wine 2020 report disclosed data showing a macro trend of decreasing wine knowledge among a number of major consumption markets….
PRESS RELEASE: Despite decreasing levels of wine knowledge, the world’s wine consumers are caring more about the category
For Immediate Release: 20th January 2020 BEGINS Despite decreasing levels of wine knowledge, the world’s wine consumers are caring more about the category, according to Wine Intelligence’s 2020 Global Trends…
Press release: Frequent wine drinking population in the US in decline, led by younger consumers, though overall participation in wine category up
…doing so less frequently than in the past. Analysis of the data suggests that the decreased consumption trend is driven by younger consumers, along with the global trends of moderation…
Press Release: English sparkling wine has experienced significant increases in awareness and consumption incidence in the last year, driven by positive PR and growing tourism offers
…positioned as an expensive and aspirational product, similar to Champagne, also appears to be aligning with the consumer trend of drinking less, and less often, but wanting to feel special…
Press Release: UK sparkling wine drinking population declining but becoming more youthful, with consumers choosing quality over quantity
…sparkling wine volumes starting to decline in the UK, and retail prices rising as consumers trend towards drinking less but better, a trend that is being mirrored in other global…
Vinitrac®
The global wine consumer survey Online Surveys Vinitrac® is our wholly-owned global survey of wine drinkers that monitors and tracks the attitudes, behaviours and consumer relationship with still and sparkling…