This session will give everyone involved in the trade, from producers and agents, through to brand managers and retailers, an insight into current consumer behaviours. As we navigate the pandemic, which wines are consumers buying, how are they buying it, who are they engaging with and what does this means for the trade? Our expert panel will look at emerging trends and how consumers shopping habits have changed – in short, what makes today’s consumers tick?
There is no question that 2020 has been a tumultuous and challenging year for everyone and that consumer trends have evolved as a result. But how has these change manifested themselves? Will they be for the longer term? Our experts will share valuable insight on current consumer trends using knowledge and case studies from both within the world of wine and beyond.
When: Thursday 10th December at 11am GMT
Host: Andrew Catchpole, Harpers
Lulie Halstead, Wine Intelligence (research and insights agency)
Beth Pearce MW, Majestic (retailer)
Richard Bampfield MW (Consultant)