Join Wine Intelligence for our latest workshop series focusing on premium wine consumer behaviour.
We will be reviewing insights and trends amongst premium wine drinkers within a global perspective, supplemented by a deep-dive in the US market*, building on extensive new research and insights.
The workshop will explore the following topics:
- Who is buying and drinking premium wine?
- What drives the choices and motivations of premium wine drinkers?
- Which wine types – countries, regions and styles – are succeeding with premium drinkers?
- How does the growing SOLA (sustainable, organic, lower alcohol and alternative) wine phenomenon interact with the premium drinker
This workshop will also feature a deep dive case study of Premium drinkers in the US market*, based on expert interviews, consumer discussion groups, and a wide-ranging usage and attitude survey with a nationally representative sample of premium drinkers.
*The UK workshop will feature a deep dive case study of Premium drinkers in the UK market