In this first update since 2019, this report looks at just how much Covid-19 has impacted wine consumers’ views about sustainable and alternative wines. We measured wine consumer attitudes towards 13 types of alternative wines by surveying over 17,000 regular wine drinkers across 17 markets, with the sample representative of approximately 313 million wine drinkers. Using four measures (awareness, intent to purchase, purchase consideration and affinity), our SOLA Wine Opportunity Index shows which alternative wine types have the strongest market potential.
Australia, Belgium, Brazil, Canada, Germany, France, Ireland, Japan, Netherlands, New Zealand, Portugal, South Korea, Spain, Sweden, Switzerland, UK, US
Types of alternative wines analysed:
Organic wine, Sustainably produced wine, Environmentally friendly wine, Preservative free wine, Sulphite free wine, Biodynamic wine, Vegan wine, Vegetarian wine, Orange / skin contact wine, Fairtrade wine, Wine from a carbon neutral winery
Interested in Low- and No-Alcohol wine opportunities? See our separate report here.
Price & deliverable:
For 116-page PDF report: 6 credits | 3,000 GBP | 6,000 AUD | 4,200 USD | 3,600 EUR