Wine Intelligence is the global leader in wine consumer research and insights
Founded in 2002, we now conduct projects on behalf of wine businesses in more than 35 wine markets. With a team made up of wine industry and research specialists, we offer a broad range of research, insights and strategy services to help wine businesses make better and more profitable business decisions
We specialise in both quantitative and qualitative research methods to build evidence and insight
Our research services are built upon:
- Consumer insight
- Online and in-store NPD
- Advertising and label testing
- Focus and dinner party groups
- Accompanied shopping & ethnographies
- Trade insight
- Trade expert interviews, groups and surveys
- Expert and consumer liquid testing & evaluation
We support organisations to make better informed strategy and investment decisions. For example, some projects we have worked on include…
- Corporate strategy
- Mergers & acquisitions
- Opportunity analysis
- Export strategy
- Routes to market
- Brand strategy & development
A one-stop resource providing comprehensive coverage of key wine consumption markets, including:
- Landscape reports: Comprehensive view of 30+ key wine markets
- Portraits reports: Behavioural and attitudinal segmentation of wine drinkers in five markets
- Sparkling wine reports: Insights into the fastest growing wine sub-category from around the world
- Special interest reports: Focus on industry hot topics such as market attractiveness, SOLA (sustainable, organic, lower alcohol and alternative wines), rosé wine, packaging formats and label design
How do we gain our insights?
The global wine consumer survey
In addition to qualitative research methods and secondary sources, many of our insights are gained through Vinitrac®, our wholly-owned global survey of wine drinkers that monitors and tracks their attitudes towards and behaviours with still and sparkling wine
About Vinitrac®
- Representative of approx. 647 million wine drinkers (496 million regular wine drinkers)
- Both custom and syndicated surveys, each representative of regular wine drinkers in each market
- Runs in 35 key wine markets
- Tracking available for select measures going back 18 years in select markets
Our clients use our Vinitrac® surveys for
- Brand health tracking
- Label testing
- Advertising testing
- Country / region health
- Brand positioning evaluation
- Drinker profiling
- New concept testing
Markets we work in:
Just some of our clients:
2002
2007
South Africa office opened
2009
Australia office opened
2011
France office opened
2012
Germany office opened
2013
Italy office opened
2017
Brazil & Spain offices opened
2020
Portugal office opened
2021
Wine Intelligence joined the IWSR Group