Vinitrac®
The global wine consumer survey
The global wine consumer survey
Vinitrac® is our wholly-owned global survey of wine drinkers that monitors and tracks the attitudes, behaviours and consumer relationship with still and sparkling wine around the world.
Representative of approximately 647 million wine drinkers and 496 million regular wine drinkers, our surveys use a representative sample of adults who drink wine in each of the countries where we operate. Our omnibus survey consists of a standard question set, which you can purchase as a whole. You can also add your own bespoke questions. If you have your survey requirements fall outside of these parameters, we can also program custom surveys.
Talk to one of our team today to see how Vinitrac® can help you understand wine consumers in key markets. This next wave of surveys will be rolled out across a selection of 35 key wine markets that account for almost 80% of global wine purchases.
Our clients use our Vinitrac® platform for
See our standard base pack questions here
Wave: | Deadline: | Surveys in field: |
January 2021 | 23 December 2020 | From mid-January |
March 2021 | 05 March 2021 | From mid-March |
May 2021 (sparkling wine) | 07 May 2021 | From mid-May |
July 2021 | 02 July 2021 | From mid-July |
October 2021 | 01 October 2021 | From mid-October |
We conduct regular omnibus wine drinker surveys in 35 markets, with our geographical scope continuously expanding. Our current markets are:
Argentina • Australia • Belgium • Brazil • Canada • Chile • China • Colombia • Czech Republic • Denmark • Ecuador • Finland • France • Germany • Hong Kong • India • Italy • Ireland • Japan • Mexico • New Zealand • Norway • Paraguay • Peru • Poland • Portugal • Russia • Singapore • South Korea • Spain • Sweden • Switzerland • The Netherlands • UK • US
Australia • Belgium • Brazil • Canada • China • France • Germany • Italy • Japan • Sweden • The Netherlands • UK • US