Question title Question label
1 Country Which country do you live in?
2 Region Which region do you live in?
3 Age Which of the following age groups do you fall into?
4 Gender Are you…?
5 Beverages Which of the following alcohol beverages have you drunk in the past 12 months?
6 Consumption frequency Which one of these categories best describes how often you usually drink wine? (including drinking at home and when you’re out at restaurants, for example)
7 Wine-buying channels From which store(s) have you bought wine in the past six months?
8 Stores Please tell us the names of the store(s) you mainly use to buy wine.
9 Off-trade occasions frequency The next three questions are about your wine drinking habits when you are at home. How frequently do you DRINK wine for each of the following types of occasions?
10 Off-trade gifting Do you buy wine for gifting?
11 Off-trade occasions spend For each of the same set of occasions, how much do you typically spend on a BOTTLE of wine?
12 Bars or pubs Do you ever buy wine in a bar or pub?
13 Restaurant Do you ever buy wine in a restaurant?
14 On-trade occasions frequency The next two questions are about your wine drinking habits in bars, pubs and restaurants. How frequently do you DRINK wine for each of the following types of occasions?
15 On-trade occasions spend How much do you typically SPEND on a bottle of wine?
16 Choice cues Looking at the list below, please indicate how important each is to you when buying wine. Please use the 1-5 scale where 1 = ’Disagree strongly’ and 5 = ’Agree strongly’
17 Involvement, value and perceived expertise 1 Looking at the statements below, please indicate the extent to which you agree with each on a 1 to 5 scale where 1 = ‘Disagree strongly’ and 5 = ’Agree strongly’
18 Proportions of red, white and rosé What proportion of red, white and rosé wine do you drink?
19 White varietal usage Which white wine grape varieties or types have you drunk in the past six months?
20 Red varietal usage Which red wine grape varieties or types have you drunk in the past six months?
21 Country of origin awareness Looking at the list of places below, please indicate which ones you know produce wine.
22 Country of origin usage From which of the following wine-producing places have you drunk wine in the past six months?
23 Region of origin awareness Looking at the wine-growing regions below, please indicate which ones you have heard of.
24 Region of origin usage Looking at the wine-growing regions below, please indicate which ones you have bought wine from in the past three months.
25 Prompted brand awareness Looking at the brands below, please indicate which of the brands you have heard of.
26 Brand purchase Which of these brands have you bought in the past three months?
27 Brand consideration Which of the following brands would you consider buying?
28 Brand affinity Which of these brands do you think are right for people like you?
29 Brand recommendation Which of these brands would you recommend to a friend?
30 Wine attitude Thinking about your attitude to wine, please look at the statements below and choose the one that is most appropriate to you
31 Involvement, value and perceived expertise 2 Looking at the statements below, please indicate the extent to which you agree with each on a 1 to 5 scale where 1 = ’Disagree strongly’ and 5 = ’Agree strongly’
32 Closures What is your view about buying wine with the following types of closure?
33 Income Which of the following best describes your total household income before tax?
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply