The Wine Intelligence Wine Label Design in the US Market 2021 analyses which wine label styles connect best with US wine consumers. This analysis is based on 14 label designs that are representative of those currently available in the US market. This is the first update on this topic since 2017, and the report looks at both red and white label styles in terms of label appeal, quality and price expectations, intent to purchase and label imagery. Label performance is also broken into all sample, gender, age and Portraits (Wine Intelligence consumer segmentation) reporting.
Deliverables include a 68-page PDF report.
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