Wine Label Design: Australian Market 2021 identifies 14 label designs that are representative of the label styles currently available in the Australian market, and reveals findings as to which label style connects best with Australian consumers. Both red and white label styles are analysed in terms of label appeal, quality expectations, price expectations, intent to purchase and label imagery. Label performance is also broken into all sample, gender, age and Portraits (Wine Intelligence consumer segmentation) reporting.
Deliverables include a 67-page PDF report.
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