US Portraits 2021 takes an in-depth look at the most recent consumer segments that make up the US wine drinking population. This is the latest update from the US Portraits 2018 report, and since then we have seen shifts in each segment’s characteristics as well as entirely new segments.
This report provides a detailed analysis of each segment, including:
- Who they are
- Why they drink wine
- What they drink
- Where and how they buy wine
- How you can target them
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