Italy wine landscapes report 2022 180x180 - Italy Wine Landscapes Report 2022

Italy Wine Landscapes 2022 takes an in-depth look at wine consumers and trends within the Italian wine market.

This report includes:

  • Management summary
  • Overview of the wine market
  • Overview of wine consumers
  • Beverage repertoire (alcoholic beverages, country & region of origin, varietal)
  • Wine buying-behaviour (channel & retailer usage, choice cues)
  • Wine consumption in the off- & on-premise (frequency & spend by occasion)
  • Brand health (awareness, conversion, purchase, consideration, affinity & recommendation)
Please note this report is in Italian

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