Graper Grower & Wine Maker Aus & NZOn the 6th of March 2018, Grapegrower & Winemaker published an article on Wine Intelligence’s first Global Wine Brand Power Index 2018, which named Yellow Tail as the #1 most powerful wine brand according to consumers.
“Australian family-owned wine brand [yellow tail] is ranked in the #1 position in Wine Intelligence’s Global Brand Power Index – a ranking based on the strength of a brand’s connection with consumers.
“Published by Wine Intelligence, the Global Wine Brand Power Index measured consumer perception of more than 30 brands in each of 15 global wine markets, assessing the following brand health measures: awareness, purchase, conversion, consideration, affinity and recommendation.
“[yellow tail] achieved the strongest brand score and #1 place in the Global Wine Brand Power Index – and was the only Australian wine brand in the top five.
“According to Wine Intelligence, [yellow tail]’s high ranking can be attributed to the brand being the #1 most powerful brand in both the USA and Canada, as well as having consistently top 10 rankings in Australia, China, Ireland, Japan, South Korea and the UK.”
Read the full article here.