On the 9th and 10th of June 2020, Wine Intelligence participated in the world’s first virtual wine & spirits packaging value chain trade show by hosting a virtual stand and running three webinars.
For those of you who missed it, you can view the presentations by filling in the form below.
The presentations include the following:
Keynote: Wine consumption behaviour during and post Covid-19 in the UK, USA, Australia, Japan, China and South Korea
Wine Intelligence CEO Lulie Halstead discusses findings from the Wine Intelligence Covid-19 Impact Reports on the Australian, US, UK, Japanese, Chinese and South Korean markets. Based on data collected in late March and April 2020, she reviews how wine consumers’ behaviours and attitudes have changed, or not, as a result of the impact of Covid-19. In addition, she reviews how consumers anticipate their lifestyles, behaviour and drinking habits will both change and be prioritised post lockdown. She also shares insights on what wine businesses can proactively do to build for the future.
Wine marketing and Covid-19
Wine Intelligence Director Juan Park highlights focus areas for wine marketeers to consider during and after the coronavirus pandemic. Reflecting on the evidence of research studies in marketing theory and practice, from the present day back to the days of the financial crisis, Juan will help you prioritise your marketing spend to best help you navigate the current uncertainties.
Keynote: Q&A session with industry leaders including Wine Intelligence CEO Lulie Halstead