10:00-11:00am – Life after BRIC: Which are the next emerging wine markets?
Which wine markets should you invest in? Should you only be turning to China and the East or are other markets emerging with better prospects for your wine in the future. How much presence should you continue to have in your established markets? Wine Intelligence will share and debate our wine market model which categorises wine markets based on macro-economic and wine consumption trends.
12:00-1:00pm – Telling Tales: What is the long term brand impact of Wine Tourism? One of the hottest trends of 2013 is ‘Telling Tales’ – where consumers go beyond simply purchasing a product and instead want to have a hands-on ‘experience’ with the brand. This could take the form of a cooking class in Vietnam or attending a beer festival at the weekend but the key is that we tweet, post and tell people about the amazing things we’ve done after or maybe even during our experience. Wine Tourism, therefore, is potentially the perfect brand ‘experience’, but how much should you invest in your cellar door during times of increasing pressure on margin and profitability. What’s the pay off? Wine Intelligence will present new insights and share experiences and case-studies.
Register your interest in the Wine Intelligence seminar programme here. This will ensure we email you highlights from the seminar presentations after the event. All seminars will be held at the ProWein Forum in Hall 7.1.
To meet us at the fair, visit us in Hall 06 on stand 6D14 or contact us in advance to pre-arrange a meeting.