In many key markets, wine continues to be a ‘beneficiary’ of lockdown and restrictions, with consumers increasingly enjoying wine across a broader range of at-home occasions. Based on our latest set of data, collected in August 2020 amongst regular wine drinkers in a number of key wine markets, 12 key wine consumer trends of the Covid-19 era emerge which are:
- Growth in wine consumption frequency
- Heartland wine drinkers driving growth
- Non-food occasions driving wine growth
- Slow recovery in average bottle spend on wine in off-premise
- E-commerce for wine comes of age
- Shift to wines seen as a safe choice and ‘localism’
- Consumers increasingly cautious in their lifestyles
- Large scale events off the agenda
- Travel plans remain on hold
- Consumers becoming more distant from on-premise
- Treat-seeking behavior losing momentum
- US wine market returns to growth
The Wine intelligence Wine Consumer Trends in the Covid-19 Era report is now available for 5 credits (2,500 GBP | 4,800 AUD | 3,300 USD | 2,900 EUR). First time buyer, small business and academic discounts are available. Please contact Courtney Abernathy or your Client Manager to enquire about purchasing this new report
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