Wine consumer trends in the Covid-19 era led by increased wine drinking- Wine Intelligence

In many key markets, wine continues to be a ‘beneficiary’ of lockdown and restrictions, with consumers increasingly enjoying wine across a broader range of at-home occasions. Based on our latest set of data, collected in August 2020 amongst regular wine drinkers in a number of key wine markets, 12 key wine consumer trends of the Covid-19 era emerge which are:

Growth in wine consumption frequency
Heartland wine drinkers driving growth
Non-food occasions driving wine growth
Slow recovery in average bottle spend on wine in off-premise
E-commerce for wine comes of age
Shift to wines seen as a safe choice and ‘localism’
Consumers increasingly cautious in their lifestyles
Large scale events off the agenda
Travel plans remain on hold
Consumers becoming more distant from on-premise
Treat-seeking behavior losing momentum
US wine market returns to growth

The Wine intelligence Wine Consumer Trends in the Covid-19 Era report is now available for 5 credits (2,500 GBP | 4,800 AUD | 3,300 USD | 2,900 EUR). First time buyer, small business and academic discounts are available. Please contact Courtney Abernathy or your Client Manager to enquire about purchasing this new report

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