Covid2 180x180 - Wine consumer trends in the Covid-19 era led by increased wine drinking

In many key markets, wine continues to be a ‘beneficiary’ of lockdown and restrictions, with consumers increasingly enjoying wine across a broader range of at-home occasions. Based on our latest set of data, collected in August 2020 amongst regular wine drinkers in a number of key wine markets, 12 key wine consumer trends of the Covid-19 era emerge which are:

  • Growth in wine consumption frequency
  • Heartland wine drinkers driving growth
  • Non-food occasions driving wine growth
  • Slow recovery in average bottle spend on wine in off-premise
  • E-commerce for wine comes of age
  • Shift to wines seen as a safe choice and ‘localism’
  • Consumers increasingly cautious in their lifestyles
  • Large scale events off the agenda
  • Travel plans remain on hold
  • Consumers becoming more distant from on-premise
  • Treat-seeking behavior losing momentum
  • US wine market returns to growth

The Wine intelligence Wine Consumer Trends in the Covid-19 Era report is now available for 5 credits (2,500 GBP | 4,800 AUD | 3,300 USD | 2,900 EUR). First time buyer, small business and academic discounts are available.  Please contact Courtney Abernathy or your Client Manager to enquire about purchasing this new report

WIW story slide - Wine consumer trends in the Covid-19 era led by increased wine drinking

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