The one-stop shop for businesses selling wine in Australia, Brazil, Canada, Sweden, the UK and the US
Wine Consumer Observatories give company-wide access to reports, data, insights and webinars throughout 2021 for each of the markets offered
Inform your market strategy in Australia, Brazil, Canada, Sweden, the UK and the US
The insights provided in each Wine Consumer Observatory will support business to:
- Understand trends in wine consumer behaviour
- Align wine brand strategy with consumer needs
- Plan marketing communications investments
- Inform product listing and focus priorities
- Guide innovation and NPD – including in sustainable, organic, lower alcohol and alternative wines
- Evaluate routes to market and sales channels
- Target and position wine brands with wine drinkers segments ‘Portraits’
- Target and position wine brands with Premium wine drinkers segments
- Monitor wine brand, country & region of origin and varietal trends
- Evaluate wine packaging trends
- Evaluate label designs against consumer preferences
- Inform targeting and positioning of sparkling wine
*Some difference by market – see further details below
For more information on what is offered in each market, please click below:
REGISTER YOUR INTEREST:
If you would like to be contacted regarding one or more of the Wine Consumer Observatories 2021, please register your interest below and a member of the Wine Intelligence team will be in touch shortly: