Wine Consumer Observatories 2021

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The one-stop shop for businesses selling wine in Australia, Brazil, Canada, Sweden, the UK and the US

Wine Consumer Observatories give company-wide access to reports, data, insights and webinars throughout 2021 for each of the markets offered

Australia Brazil Canada Sweden UK US

Inform your market strategy in Australia, Brazil, Canada, Sweden, the UK and the US

The insights provided in each Wine Consumer Observatory will support business to:

Understand trends in wine consumer behaviour
Align wine brand strategy with consumer needs
Plan marketing communications investments
Inform product listing and focus priorities
Guide innovation and NPD – including in sustainable, organic, lower alcohol and alternative wines
Evaluate routes to market and sales channels
Target and position wine brands with wine drinkers segments ‘Portraits’
Target and position wine brands with Premium wine drinkers segments
Monitor wine brand, country & region of origin and varietal trends
Evaluate wine packaging trends
Evaluate label designs against consumer preferences
Inform targeting and positioning of sparkling wine

*Some difference by market – see further details below

For more information on what is offered in each market, please click below:

Australia Observatory 2021 Brazil Observatory 2021 Canada Observatory 2021 Sweden Observatory 2021 UK Observatory 2021 US Observatory 2021

REGISTER YOUR INTEREST:

If you would like to be contacted regarding one or more of the Wine Consumer Observatories 2021, please register your interest below and a member of the Wine Intelligence team will be in touch shortly:

What our clients say:

“Wine Intelligence is a specialist who provides credible, solid quantitative data in a category that’s often challenging to find that very thing. Their insights help to make fact-based decisions, and their expert consultation ensures both proper research design as well as a clear understanding of the results.“

– Kobrand

“We have used Wine Intelligence to help us build a better insights picture for our brands and inform key business decisions. The great thing about working with Wine Intelligence is that they do a great job on the research, but we can also have a good business discussion with them as well.”

– Winebow

“We have invested in Wine Intelligence’s Landscape reports to give us cutting edge insights into our key export markets. The reports are comprehensive, understandable, and deliver exactly the sort of market overview our brand teams need.“

-KWV

“It was great working with Wine Intelligence and I was especially impressed with how multiple focus groups and cities were managed seamlessly and at a consistently high level. I also appreciated a timely turnaround on debriefing the team with actionable, thoughtful insights. I am looking forward to the next project!”

– Constellation Brands

“Wine Intelligence has been an exceptional partner in helping the Sonoma County Winegrowers better understand the U.S. wine consumer and sustainability. The team are easy to work with, responsive and able to leverage years of experience and insight to provide actionable feedback beyond the data.”

– Sonoma County Winegrowers

“With a very short timeline and a mission of providing ‘investigative-type research’, the Wine Intelligence team was capable of delivering the report on-time and with information that we had not anticipated. Mission accomplished and a job well done.”

-Andrew Peller Ltd

“The insights from the Wine Intelligence Global Consumer Trends workshop are very helpful – to get this type of big picture thinking is so useful for us and it’s like you’ve given us a great guidebook on consumer behavior that we can really utilise.”

– Jackson Family Wines

“With the help of Wine Intelligence, we now have a strong grasp on where the major opportunities are for South Africa in our export markets, what our challenges are, and how we address them. The work Wine Intelligence has done for us has been to the highest standards and they have been a pleasure to deal with throughout the process.”

-SAWIS

“Access to Wine Intelligence’s omnibus survey has given us valuable insight into the quantitative results of our efforts to both understand consumer awareness levels and evaluate whether our activities are having an impact.”

-VQA Ontario

“Today Wine Intelligence is a strategic partner and our first stop for questions as they have produced both a variety of off-the-shelf reports and can also support us with bespoke and personalised projects.”

-VSPT Wine Group

“We find the Wine Intelligence reports clear and insightful, and they are widely used by a range of people in our business. The deep expertise of the team in covering the wine industry all around the world is extremely valuable. As well as the country reports, the special reports and topic deep dives are great at clarifying many of the key issues in wine.”

-Pernod Ricard

“If your goal is to succeed in the global wine market then there is no better source of structured insight than Wine Intelligence. From in depth consumer segmentation across major markets, to regular global tracking of key behaviour and attitudinal metrics, Wine Intelligence provide the foundations necessary for any wine company to adopt a strategic approach to brand building”

-Taylors

“I have had the opportunity to work with Wine Intelligence on several projects over the years and truly value our partnership. Their approach, expertise and professionalism raises the standard for our industry.”

– O’Neill Vintners & Distillers

Want to arrange a call to discuss multiple markets?

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